VIRTUE Refresh Purifying Shampoo (4 fl. oz.)

VIRTUE® Refresh Purifying Shampoo is a clarifying shampoo infused with Alpha Keratin 60ku® designed to be hair’s weekly detox. Formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke, this deep cleanser whisks away the impurities that strip hair of its life and luster. This product not only deeply and gently cleanses, but it also helps bring hair back to its healthiest state. A rejuvenating “must-have” product for all hair types, it leaves both the hair and scalp feeling fresh and renewed.

Key Ingredients:

• Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
• Charcoal Powder: extracts oil and impurities for removal during shampooing
• Hops Extract: provides a purifying and astringent effect on the scalp
• Coconut Fatty Acid Blend: a blend of gentle cleansers derived from coconut oil that also have moisturizing benefits
• White Horehound Extract: has a detoxifying effect on hair and helps to neutralize the negative effects of pollutants
• Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

• Deeply and gently cleanses
• Renews scalp
• Removes excess oil, product residue and environmental irritants
• Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

• 98% of women immediately felt their hair looked and felt cleaner and appeared healthier
• After only 2 uses, 100% of women felt their hair looked cleaner, revived and smelled fresh
• After only 3 uses, 100% of women felt that all the impurities in their hair were washed away
• With continued use, 98% of women felt their scalp was refreshed and hair was detoxified

*Consumer Perception Study of 50 women who used the Refresh Purifying Shampoo once a week for 4 weeks.

Using a quarter size amount of shampoo, add a splash of water and work into a lather between palms. Apply to wet hair, massage into scalp and throughout the length of hair, and rinse well. Follow with conditioner. Use once weekly, or more if needed, to remove residue, product build-up, and impurities.

Create a weekly ritual of detoxing your hair and scalp with Purifying Shampoo to remove impurities and reveal lightweight, bouncy, and refreshed hair. Consider using it before a color service to begin with a clean slate

Application Area: Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Coarse Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily Hair
Ingredient: Antioxidants, Charcoal, Coconut Oil, Keratin
Preferences: Certified Cruelty-Free, Gluten-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Shampoo: Purifying Shampoo

Active: Alpha Keratin 60ku®.

Inactive: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.