VIRTUE Full Shampoo (8 fl. oz.)
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$42.00
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VIRTUE® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with the first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands and help build volume from the inside out and continue to improve the health of hair over time.
Key Ingredients:
- Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
- Phospholipids Molecules: derived from natural soybeans that help fight frizz and protect against humidity
- Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors
Key Benefits:
- Cleanses and dissolves excess oil
- Helps fight frizz and protect against humidity
- Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free
Clinical Studies*:
- 84% of women said their hair felt thicker
- 87% of women said their hair had more body
- 86% of women said their hair looked fuller
*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).
Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.
Application Area: Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Fine Hair, Normal Hair
Ingredient: Antioxidants, Keratin
Shampoo: Volume Shampoo
Active: Alpha Keratin 60ku® Protein.
Inactive: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- VIRTUE
- 240ml
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VIRTUE Full Shampoo (8 fl. oz.)
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Customer Reviews
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Top Customer Reviews
Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Typical Shampoo
This shampoo has no outstanding characteristics and cleans hair sufficiently. I do think that the Phillip B Peppermint & Avocado shampoo cleans better with an invigorating scent. It also did not create any fullness as indicated in the description. The shampoo does foam up fairly nicely and the scent is very faint. There are no special attributes, but it works efficiently to clean hair.
by STV Dedigns Verified Purchase
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Foamy & Full Shampoo
Very little is needed to fully foam up on wet hair and cleanse throughout for full coverage. The scent is pleasant without being overpowering. I highly recommend this shampoo by Virtue that leaves hair feeling clean and manageable.
by STV Designs Verified Purchase
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FABULOUS shampoo
Loved this shampoo!! It smells heavenly, lathers up easily, and rinses cleanly. A little goes a long way. My hair felt so soft and clean afterwards and tangles were minimal. Highly recommend!
by Virginia Verified Purchase
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Virtue full shampoo
I tried this shampoo for the first time and it gave my thin hair volume and thickness. I love it. I bought the mini to try out and I will be ordering the full size. Sometimes you have to try it twice or more to get results, but the first wash I was impressed with this product.
by Fiona Verified Purchase
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Does not clean well
Gentle shampoo does not properly clean the scalp. Scalp still feels oily after one wash, need to double wash. Returning.
by Priyanjali Verified Purchase
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fantastic product
This shampoo gives my hair tons of volume without leaving it feel stiff or sticky.
by Angela Verified Purchase
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Very Nice
Made my hair very, very soft and clean feeling. Definitely added more fullness to my hair. My hair is thin and straight and even my boyfriend noticed a difference!
by Roxanne Verified Purchase
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Not sure yet
I purchased based on the good reviews. So far, it doesn't seem superior to the Pureology shampoo I'd been using. May need to use for 5-6 weeks to see if there is a difference/ if this is superior product.
by Amy Verified Purchase
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Gets the job done
This brand was highly recommended, though it doesn't leave my fine hair feeling any more healthy or special
by Kelsey
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Not for Color Treated Hair
I have hair that is thin and fine with highlights and some old color. This shampoo strips any residual color from your hair and is very drying. I’m guessing that if you had virgin thin fine hair than the shampoo might work for you.
by Theresa Verified Purchase
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