VIRTUE Volumizing Primer 150ml

VIRTUE® Volumizing Primer is a weightless spray to build volume and create the perfect foundation for style. Formulated with their revolutionary Alpha Keratin 60ku® protein, this lightweight primer works to create memory at the root and architect your style for all-day hold. The unique formula also protects against heat and environmental damage while mending fine hair prone to breakage and leaving it lustrous and shiny without any stickiness or build-up.

Key Ingredients:

• Alpha Keratin 60ku®: binds directly to areas of damage, repairing and revealing hair that’s shinier, stronger and healthier
• Hydrolyzed Wheat Protein: helps increase volume and facilitates styling while improving sheen and the texture of hair
• Panthenol (Vitamin B5): natural B vitamin that delivers moisture, softness, and shine
• Hydrolyzed Soy Protein A: protein that helps to improve manageability, conditions and moisturizes hair and improves overall health
• Aloe Extract: rich in vitamins and minerals, it conditions and nourishes hair, leaving it soft and shiny

Key Benefits:

• Builds volume at the root
• Supports your style for all-day hold
• Mends hair prone to breakage
• Protects against heat and environmental damage
• Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

• After one application, 96% of women felt hair had instant volume, lightweight, buildable hold and was easier to style
• 8 hours after first application, 94% of women said their style bounced back and restyled easier
• After only 3 uses, 100% of women felt their hair was less limp
• With continued use, 98% of women said hair had flexible bounce, was healthier-looking and less dull

*Consumer perception study conducted on 50 respondents after 5 uses/one week.

Spray on damp or dry hair, section by section targeting the roots through mid-shaft. Use heat and style as usual for maximum volume and memory.

For a bouncy, voluminous blowout: spray Volumizing Primer throughout roots to mid-shaft and rough-dry by flipping your head upside down. Once the hair is dry and still warm, roll section by section into Velcro rollers starting from front to crown and work your way down. Once it’s had time to set and cool, remove rollers for gorgeous bouncy hair and plenty of volume and hold throughout.

To create long-lasting, soft, touchable waves: on towel-dried hair, start with 6-In-1 Styler for fine to medium hair or Un-Frizz Cream for medium to thick hair. Follow by spraying Volumizing Primer throughout on roots, section by section. Toss the hair upside down and rough dry on medium to low heat. Finally, mist a bit of Shaping Spray on each section before curling with a hot tool.

Application Area: Hair
Fragrance Note: Citrus
Hair Care: Styling Products
Hair Type: Coarse Hair, Curly Hair, Dry or Damaged Hair, Fine Hair, Normal Hair, Oily Hair
Ingredient: Aloe Vera, Antioxidants, Keratin, Panthenol
Preferences: Certified Cruelty-Free, Gluten-Free, Paraben-Free, Phthalate-Free
Styling Products: Volume Spray

Active: Alpha Keratin 60ku®.

Inactive: Alcohol Denat., Aqua (Water, Eau), Propylene Glycol, Polyurethane-1, Alpha Keratin, Panthenol, Hydrolyzed Soy Protein, AMP-Isostearoyl Hydrolyzed Wheat Protein, Ethylhexylglycerin, Tocopherol, Parfum (Fragrance), Phenoxyethanol, Potassium Sorbate, Citral, Hexyl Cinnamal, Limonene, Linalool.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.