VIRTUE Smooth Shampoo (8 fl. oz.)

VIRTUE® Smooth Shampoo works to both cleanse and calm unruly hair. Infused with restorative ingredients, it refines and de-frizzes strand by strand to seal in moisture and shine. Formulated with the first-of-its-kind Alpha Keratin 60ku® protein, it acts as a powerful daily shampooing treatment for hair, re-paves rough cuticles and reduces friction between each strand, tackling frizz at the source and going light-years beyond basic cleansing.

Key Ingredients:

• Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
• Gotu Kola: a multitasking Indian herb that promotes strength, smoothness, and luster
• Phospholipids: molecules derived from natural soybeans that help fight frizz and protect against humidity
• Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

• Cleanse and calms unruly hair
• Refines and de-frizzes strand by strand
• Helps protect hair from environmental aggressors
• Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies:

• 97% of women said their hair looked smoother*
• 97% of women said their hair looked healthier*
• 80% of women felt their hair looked smoother and more hydrated**

*Consumer Perception Study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week (7 uses).

**Consumer Perception Study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks (10 uses).

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Smooth Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Application Area: Hair
Ideal for these Concerns: Frizzy Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Coarse Hair, Curly Hair
Ingredient: Antioxidants, Keratin
Preferences: Certified Cruelty-Free, Gluten-Free, Paraben-Free, Phthalate-Free, Sulfate-Free
Shampoo: Smoothing Shampoo

Active: Alpha Keratin 60ku® protein.

Inactive: Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Sodium Methyl Isethionate, Parfum (Fragrance), Alpha Keratin, Asiaticoside, Madecassoside, Citrus Paradisi (Grapefruit) Fruit Extract, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Trideceth-12, Lactic Acid, C12-16 Pareth-9, Sodium Isethionate, Acrylates Copolymer, C11-15 Pareth-7, Lauric Acid, Zinc Laurate, Sodium Laurate, Sodium Acetate, Ethylhexylglycerin, Celluose, Isopropanolamine, Phenoxyethanol, Citric Acid, Sodium Hydroxide, Sorbic Acid, Disodium EDTA, Sodium Chloride, Limonene, Linalool.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.