VIRTUE Full Shampoo (8 fl. oz.)

VIRTUE® Full Shampoo works to add volume while it cleanses. It dissolves excess oil, lifts the roots, and plumps each strand for weightless, long-lasting body. Infused with the first-of-its-kind Alpha Keratin 60ku® protein, Full Shampoo was specifically developed to add volume and density to fine, limp hair strands and help build volume from the inside out and continue to improve the health of hair over time.

Key Ingredients:

• Alpha Keratin 60ku®: binds directly to areas of damage and fills them in, repairing and revealing hair that’s shinier, stronger and healthier
• Phospholipids Molecules: derived from natural soybeans that help fight frizz and protect against humidity
• Cynara Scolymus (Artichoke) Leaf Extract: natural extract known to preserve cuticle cohesion and help protect hair from environmental aggressors

Key Benefits:

• Cleanses and dissolves excess oil
• Helps fight frizz and protect against humidity
• Free of sulfates, parabens, phthalates, synthetic colors, and dyes; gluten and cruelty-free

Clinical Studies*:

• 84% of women said their hair felt thicker
• 87% of women said their hair had more body
• 86% of women said their hair looked fuller

*Consumer Perception Study of 55 women who used Full Shampoo and Conditioner for 1 week (7 uses).

Work a quarter-size amount of shampoo into a lather between palms. Apply to wet hair, massage into a rich lather, and rinse. Follow with Full Conditioner, rinse thoroughly. As all Virtue® Shampoos are concentrated, we recommend emulsifying the shampoo in the palm of the hand with a splash of water, working it into a rich lather before applying to hair.

Application Area: Hair
Fragrance Note: Citrus
Hair Care: Shampoo
Hair Type: Fine Hair, Normal Hair
Ingredient: Antioxidants, Keratin
Shampoo: Volume Shampoo

Active: Alpha Keratin 60ku® Protein.

Inactive: Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.

For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.