BETTER TOGETHER BUNDLES FROM SKINCEUTICALS + TWO FREE GIFTS WITH A $200+ PURCHASE. SHOP NOW.
FREE US Shipping $50+ Ask an Expert 15% off first App Order Dermstore Rewards Refer a Friend, Get $25
Olaplex

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

A sulfate-free shampoo to tone and neutralize brassiness in blonde hair.

Rewards members earn 150 points on this order

Join Dermstore Rewards

$30.00

Or 4 interest free payments of $7.50 with Klarna


Laticia's routine, prep cleanse with No.4P, tone + condition No.5P from root to tip for 3 minutes, style + protect N0.6 on damp hair before styling. Before. After. Unretouched images. Miraya's routine, prep cleanse with No.4P, tone + condition No.5P from root to tip for 3 minutes, style + protect No.9 on damp hair before styling. Before. After. Unretouched images. Pyper's routine, prep cleanse with No.4P, tone + condition No.5P from root to tip for 3 minutes, style + protect on damp hair before styling. Before. After. Unretouched images.

Delivery & Returns
Free delivery is available on all orders over $50. Please see our shipping information page for all available delivery options.
If I'm not completely happy with my item?
Please see our returns policy.
*points earned on final checkout price, after any applied discounts.

Frequently Bought Together

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

This item

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

$30.00

Total Price:

$60.00

Other Customers Bought

Customer Reviews

4.45

29 reviews

5

4

3

2

1

21

3

3

1

1

Top Customer Reviews

Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Works great for brassy hair!

I'm so bad with upkeep and maintenance of my bleached hair, but this shampoo truly makes a difference whenever I remember or decide to use it. Not very moisturizing, but it's a shampoo not a conditioner, so that doesn't bother me.

by Noelle

Was this helpful?

Olaplex spa day every Saturday

I continue to love all of Olaplex products and have been using them forever. This new shampoo is great for aging hair that chooses to be the natural color intended, as we mature. It leaves my hair feeling healthy, happy, and totally manageable. It is a great addition to their line of products.

by Mary Verified Purchase

Was this helpful?

So grateful for this!

I am so grateful Olaplex came out with this shampoo. I bleach my hair which has very strong yellow tones and I need a purple/blue toner to get them out and purple shampoo to keep it under control in between salon visits. Between the bleach and toning shampoo my hair was breaking and getting destroyed. I switched to Olaplex and it literally saved my hair!!! But I had also given up my purple shampoo until now! It does a amazing job of getting the yellow out but doesn’t leave my hair stained purple like other shampoos I’ve used. It’s also not nearly as drying. I still use it sparingly. But it works so well I only need to use it once every 1-2 weeks. 

by Amber Verified Purchase

Was this helpful?

Works!

I bought this to use in conjunction with the bond shampoo and conditioner.  I use it once a week and really can tell the difference in the brightness of my highlights!  Love it

by Sandy Verified Purchase

Was this helpful?

Tones, but dries to the Bone

As an Olaplex lover, I was pumped to try their new purple shampoo. I use No. 0, 3, 4 & 5 currently and swear by the products which have actually changed my hair into the healthiest version of itself. While the blonde enhancing shampoo undoubtedly provides that icy blonde we all crave, it felt very drying during/after application. Fast forward after using approx. four times over two weeks, I began noticing breakage around my face (where my hair is blondest), and not just minimal breakage. I lowkey developed bangs, and I don't have bangs. I stopped using immediately and have been treating my hair with kid gloves ever since. It may be great for some, but if you have fine, blonde, color treated hair, you were warned!

by Aubrey Verified Purchase

Was this helpful?

Works great

I’ve used this twice now, along with the whole line, and it works really well on my bleached hair, keeping the blonde looking perfect. 

by Jes Verified Purchase

Was this helpful?

Olaplex

This stuff is great!  I would highly recommend to anyone with color treated hair. 

by Stephanie Verified Purchase

Was this helpful?

Dried my hair!

This product completely dried my hair. I love all the other Olaplex products as they really make my hair stronger and smoother, especially #3. If the goal is to remove brassiness, any purple shampoo will do.

by Rachel Verified Purchase

Was this helpful?

Brassy Out!

Took the yellow/bassiness away. So happy with the Oraplex products! 

by RL Verified Purchase

Was this helpful?