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Olaplex

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

A sulfate-free shampoo to tone and neutralize brassiness in blonde hair.

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Image 1 - A profile view of a woman with long, straight white hair and a glowing complexion, wearing a white top, accompanied by the text TONES, STRENGTHENS, AND REPAIRS FOR BRIGHTER, STRONGER BLONDES AND GRAYS.
Image 2 - A bottle of Olaplex shampoo is tilted, pouring out a vibrant purple liquid, with text that reads 3X BRIGHTER HAIR* *Compared to top purple shampoos.
Image 3 - Image showing a side-by-side comparison of hair before and after treatment, with BEFORE on the left and AFTER on the right; visible text at the bottom includes UNRETOUCHED IMAGES, followed by instructions on the product usage.
Image 4 - Image shows a side-by-side comparison of hair before and after treatment, with the left side frizzy and unkempt labeled BEFORE, and the right side smooth and defined labeled AFTER, along with the text UNTOUCHED IMAGES* *Results may vary. Results achieved by cleansing with N°4P Blonde Enhancer™ Toning Shampoo, conditioning with N°5P Blonde Enhancer™ Toning Conditioner, and applying N°9 Bond Protector Nourishing Hair Serum to damp hair before styling.
Image 5 - Image compares two sections of hair labeled BEFORE on the left, showing a brassy blonde tone, and AFTER on the right, displaying a cooler, more refined blonde; visible text includes UNTOUCHED IMAGES, Results may vary. Results achieved by cleansing with N°4P Blonde Enhancer™ Toning Shampoo, conditioning with N°5P Blonde Enhancer™ Toning Conditioner, and applying N°9 Bond Protector Nourishing Hair Serum to damp hair before styling.
Image 6 - Image features two bottles of OLAPLEX hair products, labeled as OLAPLEX No.4P Blonde Enhancer Toning Shampoo on the left and OLAPLEX No.5P Blonde Enhancer Toning Conditioner on the right, with accompanying text highlighting benefits such as Brighten + Strengthen and Brighten + Smooth along with the tagline Add No.5P for Hydrated, Visibly Healthy Hair.

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Frequently Bought Together

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

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Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

$32.00

Total Price:

$64.00

Other Customers Bought

Customer Reviews

4.45 stars out of a maximum of 5

5 stars rating 21 reviews

4 stars rating 3 reviews

3 stars rating 3 reviews

2 stars rating 1 reviews

1 stars rating 1 reviews

Top Customer Reviews

Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Works great for brassy hair!

5 stars out of a maximum of 5

I'm so bad with upkeep and maintenance of my bleached hair, but this shampoo truly makes a difference whenever I remember or decide to use it. Not very moisturizing, but it's a shampoo not a conditioner, so that doesn't bother me.

by Noelle

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Olaplex spa day every Saturday

5 stars out of a maximum of 5

I continue to love all of Olaplex products and have been using them forever. This new shampoo is great for aging hair that chooses to be the natural color intended, as we mature. It leaves my hair feeling healthy, happy, and totally manageable. It is a great addition to their line of products.

by Mary Verified Purchase

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So grateful for this!

5 stars out of a maximum of 5

I am so grateful Olaplex came out with this shampoo. I bleach my hair which has very strong yellow tones and I need a purple/blue toner to get them out and purple shampoo to keep it under control in between salon visits. Between the bleach and toning shampoo my hair was breaking and getting destroyed. I switched to Olaplex and it literally saved my hair!!! But I had also given up my purple shampoo until now! It does a amazing job of getting the yellow out but doesn’t leave my hair stained purple like other shampoos I’ve used. It’s also not nearly as drying. I still use it sparingly. But it works so well I only need to use it once every 1-2 weeks. 

by Amber Verified Purchase

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Works!

5 stars out of a maximum of 5

I bought this to use in conjunction with the bond shampoo and conditioner.  I use it once a week and really can tell the difference in the brightness of my highlights!  Love it

by Sandy Verified Purchase

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Tones, but dries to the Bone

3 stars out of a maximum of 5

As an Olaplex lover, I was pumped to try their new purple shampoo. I use No. 0, 3, 4 & 5 currently and swear by the products which have actually changed my hair into the healthiest version of itself. While the blonde enhancing shampoo undoubtedly provides that icy blonde we all crave, it felt very drying during/after application. Fast forward after using approx. four times over two weeks, I began noticing breakage around my face (where my hair is blondest), and not just minimal breakage. I lowkey developed bangs, and I don't have bangs. I stopped using immediately and have been treating my hair with kid gloves ever since. It may be great for some, but if you have fine, blonde, color treated hair, you were warned!

by Aubrey Verified Purchase

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Works great

5 stars out of a maximum of 5

I’ve used this twice now, along with the whole line, and it works really well on my bleached hair, keeping the blonde looking perfect. 

by Jes Verified Purchase

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Olaplex

5 stars out of a maximum of 5

This stuff is great!  I would highly recommend to anyone with color treated hair. 

by Stephanie Verified Purchase

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Dried my hair!

1 stars out of a maximum of 5

This product completely dried my hair. I love all the other Olaplex products as they really make my hair stronger and smoother, especially #3. If the goal is to remove brassiness, any purple shampoo will do.

by Rachel Verified Purchase

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Brassy Out!

5 stars out of a maximum of 5

Took the yellow/bassiness away. So happy with the Oraplex products! 

by RL Verified Purchase

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