BETTER TOGETHER BUNDLES FROM SKINCEUTICALS + TWO FREE GIFTS WITH A $200+ PURCHASE. SHOP NOW.
FREE US Shipping $50+ Ask an Expert 15% off first App Order Dermstore Rewards Refer a Friend, Get $25
Olaplex

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

A sulfate-free shampoo to tone and neutralize brassiness in blonde hair.

Rewards members earn 150 points on this order

Join Dermstore Rewards

$30.00

Or 4 interest free payments of $7.50 with Klarna


Laticia's routine, prep cleanse with No.4P, tone + condition No.5P from root to tip for 3 minutes, style + protect N0.6 on damp hair before styling. Before. After. Unretouched images. Miraya's routine, prep cleanse with No.4P, tone + condition No.5P from root to tip for 3 minutes, style + protect No.9 on damp hair before styling. Before. After. Unretouched images. Pyper's routine, prep cleanse with No.4P, tone + condition No.5P from root to tip for 3 minutes, style + protect on damp hair before styling. Before. After. Unretouched images.

Delivery & Returns
Free delivery is available on all orders over $50. Please see our shipping information page for all available delivery options.
If I'm not completely happy with my item?
Please see our returns policy.
*points earned on final checkout price, after any applied discounts.

Frequently Bought Together

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

This item

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

$30.00

Total Price:

$60.00

Other Customers Bought

Customer Reviews

4.45

29 reviews

5

4

3

2

1

21

3

3

1

1

Top Customer Reviews

Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Olaplex No.4P Blonde Shampoo

I'm not sure if I received a defective product or the purple shampoo is supposed to be so thin and runny. Other Olaplex products have a thicker consistency. I poured a bunch in my hand (thank you for the tip of using gloves!) and tried to lather away. I have long hair so I felt I needed more shampoo. I followed up with Olaplex mask. I would not recommend the purple Shampoo from Olaplex.

by Talana

Was this helpful?

Best purple shampoo out there

Love this shampoo.  Have tried other brands, and they can’t hold a candle to this brand!!

by wendy Verified Purchase

Was this helpful?

Not bad

The shampoo definitely does a great job at getting rid off brassiness but I do find it drying. I’ve been adding the L’Oreal Blondifier mask to counteract the drying effects of the shampoo.

by Elena Verified Purchase

Was this helpful?

Good shampoo for blonds

Helps maintain color; read directions  and follow. Worth the cost. Bonus: hair feels soft and healthy after use. 

by Kammy Verified Purchase

Was this helpful?

Best purple shampoo

My favorite purple shampoo! I mix this with my shampoo so that I don't have any purple pigment deposited. Works well to keep my hair blonde and bright!

by Gabriela Verified Purchase

Was this helpful?

Meh

I've been using other Olaplex products for years and was excited when this came out, but wasn't wowed. It's pretty thin compared to the other products, so I end up using it with my regular shampoo. I haven't really noticed anything better compared to other, thicker mask-like purple products (non Olaplex), so won't be buying again.

by Heidi Verified Purchase

Was this helpful?

Bought solely for toning purposes

I use Olaplex 3 and Olaplex 0 regularly. I had previously used Olaplex shampoo and conditioner, and while I really liked it I cut it out of my routine because I didn't think the cost was worth the benefit for me. However, I am growing out highlights and it has been over a year since I had my hair colored. The growing out highlights have a brassy color as usually happens with blonde highlights. I used multiple purple shampoos and didn't seem much effect. I decided to give this one a try. I wet my hair in the sink, shampoo and put it up in a clip and let sit 10-15 minutes. I do this once a week and it helps a lot to take out the brassiness and leaves the old highlights much cooler toned so they blend well with the rest of my hair. I use a sulfate free shampoo on my other daily washes, and the brassiness seems to be held back all week. The purple shampoo is worth the cost to me, since I haven't found any other brand of purple shampoo that seems to be effective. Also, I like that this brand of purple shampoo doesn't leave the hair dry or damaged feeling.

by Angela Verified Purchase

Was this helpful?

just extra!

I used this product for the first time and noticed my blond color had a softness. I had been in a pool after having it highlighted and saw the color fade. This really helped

by Kim Verified Purchase

Was this helpful?

Best toning shampoo

I have hair that really, really wants to be orange when bleached. Stubborn hair. Olaplex’s purple shampoo is keeping me from looking like a clown. It’s kept my hair cool-toned longer than any other shampoo I’ve tried.

by Michelle Verified Purchase

Was this helpful?

Favorite Purple Shampoo!

This shampoo keeps my hair perfectly ashy in between toning! Love love!

by Mackenzie Verified Purchase

Was this helpful?