Color Wow Root Cover Up - Platinum 2.1g
Rewards members earn 173 points on this order
$34.50
Or 4 interest free payments of $8.62 with Klarna
Conceal unwanted gray hairs or visible roots with Root Cover Up from Color Wow. Crafted with mineral pigments that adhere to the hair, this award-winning solution fills in gaps to reveal thicker and fuller-looking locks.
Key Ingredients:
- Mica: blends seamlessly, looks naturally dimensional
- Titanium Dioxide: covers grays and adds glimmer to hair surface
Key Benefits:
- Fast and easy, precise, no mess application
- Water- and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- No waxes or dyes, won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
Awards:
- A 2019 Allure Best of Beauty Award winner
- A 2021 Allure Best of Beauty Award winner
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Application Area: Hair, Scalp
Ideal for these Concerns: Hair Loss and Thinning Hair
Hair Care: Hair Color
Ingredient: Dimethicone, Mica, Titanium Dioxide
Preferences: Clean, Paraben-Free
Mica, Synthetic Fluorphlogopite, Talc, Octyldodecyl Stearoyl Stearate, Ethylhexylpalmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 19140, CI 77891, CI 77491
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Root Cover Up
- Color Wow
- 1.9g
Frequently Bought Together
This item
Color Wow Root Cover Up (0.07 oz.)
$34.50
Other Customers Bought
38 reviews
$36.00
$30.00
$40.00
$35.00
$38.00
$90.00
Customer Reviews
45 reviews
5
4
3
2
1
32
8
3
0
2
Top Customer Reviews
Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Will never buy anything else!
I have tried numerous root cover ups. This one is by far the best. It is not wet and goes on like eye shadow. It comes with a flat brush. It looks so real no one can tell. Even outside. Love this product!
by Anonymous Verified Purchase
Was this helpful?
Awesome root cover
this product is so easy to use. It covers grey with a swipe of a brush. No mess or waiting for product to dry.
by Beth Verified Purchase
Was this helpful?
Works really well
This is easy to apply and it looks very natural, especially on my hairline which is where I need it most. My hair is very short and my roots start to show really soon after coloring, so this is a great way to put off coloring for a while longer. It also works well on eyebrows! The only reason I did not give it 5 stars is that although the product is supposed to be water resistant, in my experience that has not been the case.
by Anonymous Verified Purchase
Was this helpful?
Fantastic for thinning hair
I purchased this product because I thought It might be good for thinning hair. It covered the scalp area so much better than toppik or Dermmatch . It was faster and easier to apply to the root area and covered some of the bright white scalp that showed thru my female pattern baldness. I found using the sponge applicator from Dermmatch was better for covering my scalp since I was not really using it to cover the roots. When I got done it looked like I had a lot more hair than I really do. It lasted till I washed my hair again. Love it.. I do wish it would come in a larger size so it would last a bit longer since I use it every time a wash my hair.
by Anonymous
Was this helpful?
Temporary hair coloring
This product was very complementary to my hair color. I have dark brown hair with red highlights so to cover the gray roots this medium brown actually provided a different hue which complemented my two tones. It also went on very easy and didn't come off when I touched that area.
by Anonymous Verified Purchase
Was this helpful?