Color Wow Root Cover Up - Platinum 2.1g
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$34.50
Or 4 interest free payments of $8.62 with Klarna
Conceal unwanted gray hairs or visible roots with Root Cover Up from Color Wow. Crafted with mineral pigments that adhere to the hair, this award-winning solution fills in gaps to reveal thicker and fuller-looking locks.
Key Ingredients:
- Mica: blends seamlessly, looks naturally dimensional
- Titanium Dioxide: covers grays and adds glimmer to hair surface
Key Benefits:
- Fast and easy, precise, no mess application
- Water- and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- No waxes or dyes, won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
Awards:
- A 2019 Allure Best of Beauty Award winner
- A 2021 Allure Best of Beauty Award winner
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Application Area: Hair, Scalp
Ideal for these Concerns: Hair Loss and Thinning Hair
Hair Care: Hair Color
Ingredient: Dimethicone, Mica, Titanium Dioxide
Preferences: Clean, Paraben-Free
Mica, Synthetic Fluorphlogopite, Talc, Octyldodecyl Stearoyl Stearate, Ethylhexylpalmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 19140, CI 77891, CI 77491
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Root Cover Up
- Color Wow
- 1.9g
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Top Customer Reviews
Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
A blondes best friend
This stuff is the best! Have tried numerous root cover up products in the past, they were either too obvious, sticky, or just plain didn't work. I apply this after washing and styling my hair. Can go 2 days without my hair and still it does its job. It blends perfectly and so easy to apply.
by Anonymous Verified Purchase
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natural looking product
I really like this product. I don't have a lot of grey yet and this product works well to cover strays.
by Anonymous Verified Purchase
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Had my doubts
Originally, I didn't 'really' think this would work, but boy, was I pleasantly surprised. Not only did it blend well and hide my gray roots.. it did not smudged off on my hat. This is my new go-to root cover. Love it! And a perfect match to my hair color. It has depth, not just a flat color like alot of the spray brands. Really looks natural. will totally work until you can make it to the hairdresser.
by ANGIE Verified Purchase
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Works (But Not Really in the Way I Was Hoping)
I have 5% grey hair and I was hoping to use this product on my random grey hairs before jumping into the hair coloring world. This product works somewhat as advertised on my temples and random patches, but the grey/white hairs become more like a matte light brown.
by Anonymous Verified Purchase
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Blonde Shade Did Not Work to Cover Regrowth
I purchased the Blonde shade, my natural color is a dark ash blonde with some grays. This powder did virtually nothing to cover the regrowth. I had to use a lot of product and there was almost no difference.The powder did not coat the hairs evenly and seemed to clump together.
by Anonymous
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Quick fix...
Sometimes you just need a little coverup between appointments. This does a good job with that. I'd buy it again
by Anonymous Verified Purchase
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Great for Root Cover Up
I bought a couple of these because it does such a nice job camouflaging my grey roots and blending in with my hair.
by Anonymous
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This does a nice job covering roots
I bought a couple of these because it does such a nice job camouflaging my grey roots and blending in with my hair.
by Nancy
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not as great as I hoped
I only have small patches of gray here and there (maybe 15-20% of my hair, but very obvious in my dark hair) and I wanted to try this before giving in to dyeing my hair for the rest of my life. It seems to dull the silver/white hairs a bit so they are less shiny, but by no means does it conceal them. It makes hair slightly dry/gritty, but at least it doesn't seem to rub off on clothes or skin. Maybe there is a more noticeable difference if you are >50% gray, but it didn't cover my grays as much as I had hoped.
by Anonymous
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Not perfect, but it's the best
I have a great deal of silver hair, but I also live in a rural area where it's tough to get my roots touched up as often as I'd like. I have tried A LOT of different types root touch-ups - sprays, powders, crayons - and this is by far the best. It's easy to apply, blends well and mostly stays put. One tip: to avoid getting it on my scalp, I do what stylists do when they apply highlights - I lay down a piece of foil under the section I'm touching up. A bit of a pain, but it helps!
by Anonymous
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