Color Wow Root Cover Up - Platinum 2.1g
Rewards members earn 173 points on this order
$34.50
Or 4 interest free payments of $8.62 with Klarna
Conceal unwanted gray hairs or visible roots with Root Cover Up from Color Wow. Crafted with mineral pigments that adhere to the hair, this award-winning solution fills in gaps to reveal thicker and fuller-looking locks.
Key Ingredients:
- Mica: blends seamlessly, looks naturally dimensional
- Titanium Dioxide: covers grays and adds glimmer to hair surface
Key Benefits:
- Fast and easy, precise, no mess application
- Water- and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- No waxes or dyes, won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
Awards:
- A 2019 Allure Best of Beauty Award winner
- A 2021 Allure Best of Beauty Award winner
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Application Area: Hair, Scalp
Ideal for these Concerns: Hair Loss and Thinning Hair
Hair Care: Hair Color
Ingredient: Dimethicone, Mica, Titanium Dioxide
Preferences: Clean, Paraben-Free
Mica, Synthetic Fluorphlogopite, Talc, Octyldodecyl Stearoyl Stearate, Ethylhexylpalmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 19140, CI 77891, CI 77491
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Root Cover Up
- Color Wow
- 1.9g
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Top Customer Reviews
Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Was desperate
During the isolation currently in place to avoid the COVID-19. Tried my salon's L'Oreal spray product and was miserable. Unable to evenly apply, stained my hands and fingers, rubbed off on my bedding, etc. Saw an ad for this and read the description. It's everything it's advertised to be. A powder with a brush that allows for even application, looks natural and doesn't get clothing or bedding dirty.
by Anonymous Verified Purchase
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Excellent for any color hair
I've had every color hair with gray roots. This is the best root touch up powder. Oribe has a spray that is the best on the market. But the oribe product gets expensive because you have to use a lot. This one lasts a long time.
by Anonymous
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Good product for great control
I use this between root touch ups for the wild grey that can come through once in a while. Offers great control for placement of the pigment, looks natural. Way better than any spray product
by Anonymous Verified Purchase
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Awesome for in between appts
My grey has gotten out of control and sometimes, I just need to hide my horrible grays before my next salon appt. I've tried a ton of products, but must wear off quickly or look totally unnatural. Color WOW is just that WOW it looks natural. It hides my greys but not in a glaringly noticeable way and it doesn't leave any color on clothes, skin, etc. I love how easy and convenient it is to apply and travel with!
by Katherine Verified Purchase
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Favorite Root Coverup
I'm glad I found this product. It covers up my gray roots very naturally and extends the time between salon visits which saves me a lot of money and time. The color stays and doesn't transfer. Love it.
by Anonymous Verified Purchase
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Wonderful Product
Just what is needed for gray root touch ups between salon visits. Easy to apply, blends in well, stays on, looks natural.
by Anonymous Verified Purchase
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Very effective
This is a really great product for touch ups. It looks natural and lasts until a wash. I would repurchase!
by Anonymous
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Excellent!
Don't let the price scare you, a little goes a long way. I can see it lasting well over a year, maybe longer. This perfectly covers my dreaded line of demarcation until I can get back to my stylist. It looks completely natural and is unaffected by humidity and rainy FL weather. Stays put until shampooed out. Seriously, with this product I could extend the time between my root touch ups longer and save some money!
by Anonymous
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Best of It's Kind
Hands down this is the best root cover up product to help get you to your next hair color appointment. It totally covers grey and you only need a tiny bit on your part or where you can see what you want to cover, so it lasts a really long time. It also stays in well until you wash your hair next, so you don't have to keep reapplying everyday. Totally worth the money! I have told so many friends and family about it and they all love it too!
by Anonymous
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Great powder for filling in hairline
I don't have any greys to conceal but I do have patches of sparseness along my hairline that are very visible when pulling my hair into a ponytail. I love using this powder (the brush is amazing as well) to fill in those spots for the perfect pony.
by Anonymous
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