Color Wow Root Cover Up - Platinum 2.1g
Rewards members earn 173 points on this order
$34.50
Or 4 interest free payments of $8.62 with Klarna
Conceal unwanted gray hairs or visible roots with Root Cover Up from Color Wow. Crafted with mineral pigments that adhere to the hair, this award-winning solution fills in gaps to reveal thicker and fuller-looking locks.
Key Ingredients:
- Mica: blends seamlessly, looks naturally dimensional
- Titanium Dioxide: covers grays and adds glimmer to hair surface
Key Benefits:
- Fast and easy, precise, no mess application
- Water- and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- No waxes or dyes, won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
Awards:
- A 2019 Allure Best of Beauty Award winner
- A 2021 Allure Best of Beauty Award winner
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Application Area: Hair, Scalp
Ideal for these Concerns: Hair Loss and Thinning Hair
Hair Care: Hair Color
Ingredient: Dimethicone, Mica, Titanium Dioxide
Preferences: Clean, Paraben-Free
Mica, Synthetic Fluorphlogopite, Talc, Octyldodecyl Stearoyl Stearate, Ethylhexylpalmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 19140, CI 77891, CI 77491
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Root Cover Up
- Color Wow
- 1.9g
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Top Customer Reviews
Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Worth the price
This product is really great a blending in with my real hair. Use to fill any small bald spots when I wear my hair in a ponytail.
by Anonymous
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This was so easy
I used this product when my hairdresser was unavailable last year. It's also great for in between colorings.
by Anonymous Verified Purchase
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effective root cover up
This powder works great, and color selection is good, I do think the price is somewhat on the high side though
by Anonymous Verified Purchase
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Little Disappointed
This product didn't live up to my expectations. It sounded like it would be the perfect product for covering pesky little gray hairs along my temples, but I was disappointed in the outcome. I can see the brush strokes along my hairline. If anyone looks closely, they can tell that I tried covering my grays which is not the result I wanted. I'll keep experimenting, but overall I am not happy.
by Anonymous Verified Purchase
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Wow! This is the perfect root cover up!
I get my roots touched up every 6 wks but in between my coloring sessions this platinum blonde cover up does the trick. It will last in my hair for 3-4 days in between shampoos and does not need to be reapplied until after the next shampooing. I am able to exercise, brush, comb, style hair and it stays in place. It does not look dull as it has a nice glimmer or shine to it and so it looks natural the way light reflected off of blonde hair should look. It's AMAZING!
by Anonymous Verified Purchase
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Very Good Root Cover
This is a no hassle, no mess convenient and quality way to cover roots between salon visits. This product blends in much better than other temporary color products I've tried. So easy to apply and very natural looking. My sister recommended this to me and so glad that I listened and gave it a try myself!
by Anonymous Verified Purchase
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Great temporary coverage
It's easy to use and provide quick coverage for gray hair. I also use it on my eyebrow too.
by Anonymous
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Love this product!
This product is awesome for covering grays. It hold well and the color blends perfect.
by Anonymous Verified Purchase
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Did not cover properly
I wouldn't buy this product again. I wish i could return it. The color is more strawberry than auburn and does not cover my gray roots. Very disappointing
by Anonymous Verified Purchase
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Really covers up gray
I've use this for a month now and I love the results. It covers up my roots that have started to come out. The color match is great and I don't think there's any harsh damage done to my hair.
by Anonymous
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