Color Wow Root Cover Up - Platinum 2.1g
Rewards members earn 173 points on this order
$34.50
Or 4 interest free payments of $8.62 with Klarna
Conceal unwanted gray hairs or visible roots with Root Cover Up from Color Wow. Crafted with mineral pigments that adhere to the hair, this award-winning solution fills in gaps to reveal thicker and fuller-looking locks.
Key Ingredients:
- Mica: blends seamlessly, looks naturally dimensional
- Titanium Dioxide: covers grays and adds glimmer to hair surface
Key Benefits:
- Fast and easy, precise, no mess application
- Water- and sweat-resistant, lasts until shampooed out
- No stiff or sticky residues
- No waxes or dyes, won't come off on clothes or pillows
- Blends seamlessly, looks naturally dimensional
Awards:
- A 2019 Allure Best of Beauty Award winner
- A 2021 Allure Best of Beauty Award winner
Apply to dry hair. Load up small end of brush with powder. Use free hand to pull hair flat/taut against head and press brush down firmly into roots, starting from scalp and working out - do not use sweeping motion. Apply more powder as needed. To extend highlights, use side edge of small brush. Lightly dust off any excess powder with wide end of brush.
Application Area: Hair, Scalp
Ideal for these Concerns: Hair Loss and Thinning Hair
Hair Care: Hair Color
Ingredient: Dimethicone, Mica, Titanium Dioxide
Preferences: Clean, Paraben-Free
Mica, Synthetic Fluorphlogopite, Talc, Octyldodecyl Stearoyl Stearate, Ethylhexylpalmitate, Zinc Stearate, Silica, Pentaerythrityl Tetraisostearate, Zea Mays Starch, Aluminum Starch Octenylsuccinate, Kaolin, Phenoxyethanol, Dimethicone, Tin Oxide, Ci 19140, CI 77891, CI 77491
For the latest information, it is recommended to review the ingredient list printed on the packaging of the product prior to usage or consumption.
- Root Cover Up
- Color Wow
- 1.9g
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Top Customer Reviews
Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.
Great product!
This root cover up is great because, unlike some sprays, it does not weigh your hair down. I find that it stays on all day but easily washes out.
by Christine Verified Purchase
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Love it!
I have thin fine hair and this powder works great to cover up the gray hairs around my face. It’s easy to apply, doesn’t make a mess and stays in. I’ve tried other spray on products but this is a holy grail for me and I carry it with me in my purse so that if I decide today’s the day I don’t want to see the grays, it can be handled quickly.
by Theresa Verified Purchase
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Saves me in-between root touch ups
This is a good product and helps me buy more time in between hair color.
by PS
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Love It!
I finally found a product that works to cover up the gray hair! I’ve tried cover up sprays that felt gross in my hair and color rinses that take too time. But this product applies nicely and it’s convenient to use when I want the grays covered up. You do have to be careful getting the powder on your skin close to your hairline because the color does seem a little staining but it will come off with a little effort.
by Theresa Verified Purchase
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Good for filling in hairline
I don't use this for camouflaging roots, I use it to fill in patches when I put my hair up for a fuller hairline. Works great!
by cbe
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Easy to use
Color Wow Root coverage is easy to use and does cover grey hair.
by Linda Verified Purchase
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Covers gray
I really like this product. It’s easy to use and covers my gray hair. The only negative is that if you run your hands through your hair after using this product, the powder will be on your hands.
by June Verified Purchase
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Best root cover up in the market!
This is the best root cover up I have tried. I have tried many and this one works best for me. I highly recommend giving it a try.
by Irene Verified Purchase
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Does what it should do
I deal with a weird cowlick that exposes my scalp and either I flat iron it to death, or just let it be and cover up the exposed scalp. This does just that. The applicator is okay, I do like that it’s double sided. I do wish the colors were a bit more cool-toned but it still blends in nicely.
by Beatrix
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Long Lasting
Takes more product than I hoped to cover the gray but it stays through workouts and even sleeping. It does come off in your hands if you run your hands through you hair often.
by Lero
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