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Olaplex

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

A sulfate-free shampoo to tone and neutralize brassiness in blonde hair.

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Image 1 - A profile view of a woman with long, straight white hair and a glowing complexion, wearing a white top, accompanied by the text TONES, STRENGTHENS, AND REPAIRS FOR BRIGHTER, STRONGER BLONDES AND GRAYS.
Image 2 - A bottle of Olaplex shampoo is tilted, pouring out a vibrant purple liquid, with text that reads 3X BRIGHTER HAIR* *Compared to top purple shampoos.
Image 3 - Image showing a side-by-side comparison of hair before and after treatment, with BEFORE on the left and AFTER on the right; visible text at the bottom includes UNRETOUCHED IMAGES, followed by instructions on the product usage.
Image 4 - Image shows a side-by-side comparison of hair before and after treatment, with the left side frizzy and unkempt labeled BEFORE, and the right side smooth and defined labeled AFTER, along with the text UNTOUCHED IMAGES* *Results may vary. Results achieved by cleansing with N°4P Blonde Enhancer™ Toning Shampoo, conditioning with N°5P Blonde Enhancer™ Toning Conditioner, and applying N°9 Bond Protector Nourishing Hair Serum to damp hair before styling.
Image 5 - Image compares two sections of hair labeled BEFORE on the left, showing a brassy blonde tone, and AFTER on the right, displaying a cooler, more refined blonde; visible text includes UNTOUCHED IMAGES, Results may vary. Results achieved by cleansing with N°4P Blonde Enhancer™ Toning Shampoo, conditioning with N°5P Blonde Enhancer™ Toning Conditioner, and applying N°9 Bond Protector Nourishing Hair Serum to damp hair before styling.
Image 6 - Image features two bottles of OLAPLEX hair products, labeled as OLAPLEX No.4P Blonde Enhancer Toning Shampoo on the left and OLAPLEX No.5P Blonde Enhancer Toning Conditioner on the right, with accompanying text highlighting benefits such as Brighten + Strengthen and Brighten + Smooth along with the tagline Add No.5P for Hydrated, Visibly Healthy Hair.

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Frequently Bought Together

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

This item

Olaplex No.4P Blonde Hair Hydrating and Brightening Purple Toning Shampoo 250ml

$32.00

Total Price:

$64.00

Other Customers Bought

Customer Reviews

4.45 stars out of a maximum of 5

5 stars rating 21 reviews

4 stars rating 3 reviews

3 stars rating 3 reviews

2 stars rating 1 reviews

1 stars rating 1 reviews

Top Customer Reviews

Reviews and results may vary from person to person. Customer reviews are and do not represent the views of The Hut Group.

Olaplex No.4P Blonde Shampoo

2 stars out of a maximum of 5

I'm not sure if I received a defective product or the purple shampoo is supposed to be so thin and runny. Other Olaplex products have a thicker consistency. I poured a bunch in my hand (thank you for the tip of using gloves!) and tried to lather away. I have long hair so I felt I needed more shampoo. I followed up with Olaplex mask. I would not recommend the purple Shampoo from Olaplex.

by Talana

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Best purple shampoo out there

4 stars out of a maximum of 5

Love this shampoo.  Have tried other brands, and they can’t hold a candle to this brand!!

by wendy Verified Purchase

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Not bad

3 stars out of a maximum of 5

The shampoo definitely does a great job at getting rid off brassiness but I do find it drying. I’ve been adding the L’Oreal Blondifier mask to counteract the drying effects of the shampoo.

by Elena Verified Purchase

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Good shampoo for blonds

4 stars out of a maximum of 5

Helps maintain color; read directions  and follow. Worth the cost. Bonus: hair feels soft and healthy after use. 

by Kammy Verified Purchase

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Best purple shampoo

5 stars out of a maximum of 5

My favorite purple shampoo! I mix this with my shampoo so that I don't have any purple pigment deposited. Works well to keep my hair blonde and bright!

by Gabriela Verified Purchase

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Meh

3 stars out of a maximum of 5

I've been using other Olaplex products for years and was excited when this came out, but wasn't wowed. It's pretty thin compared to the other products, so I end up using it with my regular shampoo. I haven't really noticed anything better compared to other, thicker mask-like purple products (non Olaplex), so won't be buying again.

by Heidi Verified Purchase

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Bought solely for toning purposes

5 stars out of a maximum of 5

I use Olaplex 3 and Olaplex 0 regularly. I had previously used Olaplex shampoo and conditioner, and while I really liked it I cut it out of my routine because I didn't think the cost was worth the benefit for me. However, I am growing out highlights and it has been over a year since I had my hair colored. The growing out highlights have a brassy color as usually happens with blonde highlights. I used multiple purple shampoos and didn't seem much effect. I decided to give this one a try. I wet my hair in the sink, shampoo and put it up in a clip and let sit 10-15 minutes. I do this once a week and it helps a lot to take out the brassiness and leaves the old highlights much cooler toned so they blend well with the rest of my hair. I use a sulfate free shampoo on my other daily washes, and the brassiness seems to be held back all week. The purple shampoo is worth the cost to me, since I haven't found any other brand of purple shampoo that seems to be effective. Also, I like that this brand of purple shampoo doesn't leave the hair dry or damaged feeling.

by Angela Verified Purchase

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just extra!

5 stars out of a maximum of 5

I used this product for the first time and noticed my blond color had a softness. I had been in a pool after having it highlighted and saw the color fade. This really helped

by Kim Verified Purchase

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Best toning shampoo

5 stars out of a maximum of 5

I have hair that really, really wants to be orange when bleached. Stubborn hair. Olaplex’s purple shampoo is keeping me from looking like a clown. It’s kept my hair cool-toned longer than any other shampoo I’ve tried.

by Michelle Verified Purchase

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Favorite Purple Shampoo!

5 stars out of a maximum of 5

This shampoo keeps my hair perfectly ashy in between toning! Love love!

by Mackenzie Verified Purchase

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