Purple shampoo is a must-have for anyone with blonde, silver, or color-treated hair. Designed to neutralize unwanted yellow or brassy tones, purple shampoo works by utilizing purple pigments to directly counteract yellow and orange hues. Browse our hydrating purple shampoo products from leading brands, including Olaplex, Philip Kingsley, and dpHUE.
Our purple shampoo for blonde hair is especially beneficial for those with lighter shades, including platinum blondes and ash tones, as it helps maintain a fresh look between salon visits. Formulated with gentle cleansers, purple shampoo helps to tone your hair while providing nourishing and strengthening benefits. These products typically contain ingredients like keratin, panthenol, and essential oils to hydrate and protect your hair, leaving it soft and shiny. Grape seed oil helps to prevent split ends, while olive oil and jojoba oil fight frizz. Many purple shampoos for color-treated hair also include UV filters to protect against color fading caused by sun exposure.
The key to using purple shampoo on dry hair effectively is understanding how often to apply it. For those with very light blonde or gray hair, using it once or twice a week will provide the right balance. Those with darker blondes or highlights may only need occasional use to avoid over-toning. Leave the shampoo on for a few minutes to allow the purple pigments to work their magic. Avoid doing so for too long to prevent unwanted lavender or purple undertones.
Whether you want to keep your blonde vibrant or simply reduce brassiness, purple shampoo is the perfect addition to your hair care routine. Discover our wide range of products to maintain your hair's bright, cool color with ease.
