VIRTUE Shampoo

Repair damaged hair while you cleanse with VIRTUE shampoo. Created using Alpha Keratin 60ku®, the protein that makes up the majority of our hair, skin and nails, VIRTUE products work to smooth and resurface your hair and improve its health and appearance. Different hair types have unique requirements, so each VIRTUE Labs shampoo is designed to restore strands while also catering to your specific hair care needs. There is a VIRTUE hair shampoo for your hair type—whether curly, fine or thinning. If you're looking for a nourishing shampoo that will also tone down the brassiness in your blonde hair, VIRTUE offers that as well.