Developed by skin care specialists and formulated by hair care experts, Grow Gorgeous was created to focus on hair and scalp health for healthy, gorgeous hair from root to tip. Harnessing powerful, high-performance technology and signature ingredients such as amino acids, allantoin and caffeine, Grow Gorgeous' formulations nurture and nourish hair and scalp for optimum health. The line offers a wide range of hair and scalp formulas including shampoos, conditioners, hair and scalp masks and hair-thickening serums all formulated without parabens, sulfates, silicones, phthalates and mineral oil.