VIRTUE

Say goodbye to dry, damaged hair with VIRTUE. The brand formulates products to strengthen and thicken the look of fragile strands caused by heat and color treatments. VIRTUE formulas are powered by Alpha Keratin 60ku®, an exclusive protein designed to visibly fortify the strands and encourage a shiny appearance. The brand’s extensive collection covers all your hair care needs, offering everything from styling and protection to everyday maintenance. Shop bestsellers including the Healing Oil, Restorative Treatment Mask, Recovery Shampoo and Recovery Conditioner at Dermstore.

VIRTUE® is built by a team of believers, optimists and do-gooders who put boundless stock in innovation and sweat every detail. They strive to make a real, impactful difference, which means they only make products that deliver on what they promise. From healing wounded warriors to healing hair, Chief Science Advisor Dr. Luke Burnett and his team developed Alpha Keratin 60ku®—a pure, whole and powerful human protein that repairs hair strand by strand, smoothing, resurfacing and filling in cracks of damage, revealing hair that's shinier, stronger and overall more healthy.

Each product is formulated with this first-of-its-kind, reparative protein and designed to care, refresh, correct and create. Free of sulfates, parabens, phthalates, synthetic colors and dyes, the VIRTUE® line is gluten and cruelty-free.