7 Biggest Skincare Trends That’ll Dominate 2025
As this year comes to a close, we’re already looking ahead to what’s next in skincare trends for 2025. The verdict? There’s a lot to be excited about in skincare for the year ahead––think new innovations in biotech skincare that brings the dermatologist's office to your own doorstep, utilizing natural ingredients in fresh ways with farm-to-face trends, and multi-use products that ensure you’re making full use of your skincare investments. Ahead, discover the top skincare trends for 2025 that you’ll want to start adding to your wishlist now.
Skin Care Trends of 2025
1. Biotech Benefits
If your newsfeed is anything like ours, beauty and wellness aficionados can’t stop talking about the benefits of biotech-driven advancements like NAD+ and exosomes––just to name a few. While we won’t dive fully into the science behind each of these in this breakdown, what’s important is that these skincare innovations revolve around cell rejuvenation to achieve radiant, healthy skin at the molecular level and are proven to be effective and safe through clinical studies. According to dermatologist Dr. Connie Wang, “This includes the choice in ingredients, the optimal concentrations of these ingredients, and the combination of ingredients that increase stability and efficacy. These clinical studies can demonstrate the efficacy of a product and quantify the degree of efficacy (for example, "X product was shown to diminish the appearance of wrinkles by __% after 24 weeks") which allows consumers to better understand what they can expect from said product.” Your takeaway: keep an eye out for science-backed power ingredients and treatments that’ll help you rebuild your skin health from the ground up through peels, topicals, and more.
BIOEFFECT EFG Serum
This age-defying serum reduces signs of aging and helps restore skin’s youthful radiance.
SkinMedica TNS Recovery Complex
113 reviews
$230.00
Rescue MD DNA Repair Complex Pro
$388.00
For both face and body, this serum supports the body’s natural healing process to repair and regenerate.
Noble Panacea Overnight Chronobiology Peel
$300.00
This overnight mask starts by targeting dead skin cells and minimizing pores then soothes skin to leave you refreshed by the morning.
2. Global Influence
Thanks to the rapid transfer of information from social media, trends that used to take years to slowly grow or would stay within their origin culture are now booming as the ease of storytelling to swap tips and tricks amongst beauty lovers is swifter than ever before. In fact, the rise in beauty-driven travel has even become a key element in the globalization of trends. This past year saw the majority of conversations surround the benefits of products and treatments from the Korean and Japanese markets, who are originators of dewy, glass-like skin that went viral around the world this year. When you’re shopping the shelves in 2025, Dr. Connie Wang shared a few actives to look out for, “Key ingredients that are popular amongst these products include centella asiatica, rice extract, ginseng, and mugwort. Centella and mugwort have anti-inflammatory properties that soothe and calm sensitive skin. Ginseng has antioxidant properties to brighten the skin and improve circulation, while rice extract helps brighten skin tone and promote hydration,” she says. It only makes sense that supple, healthy skin is a universally beloved trend that’s here to stay into the year ahead.
COSRX Advanced Snail 96 Mucin Power Essence
369 reviews
$25.00
This is a lightweight essence that helps target wrinkles, breakouts, scars, and dehydrated skin.
Erborian CC Cream
10 reviews
$46.00
This CC Cream that’s enriched with centella asiatica provides coverage while blurring imperfections.
SK-II Facial Treatment Essence
50 reviews
$99.00
This essence provides a gentle exfoliation while balancing oil production and providing hydration.
3. Farm-to-Face Ingredients
When it comes to beauty, there can be quite the learning curve––it’s oftentimes intimidating to come across scientific terms that aren’t in your everyday vernacular and understand how it will affect the health of your skin. On the other side of the coin, natural skincare and taking a holistic approach to your routine is a growing trend in beauty and wellness and includes a plethora of power ingredients that we already know and love. For example, matcha, avocado, kale, and strawberry––just to name a few-–are making their way from the kitchen into our beauty cabinets in 2025. Superfoods don’t stop in the kitchen––Dr. Connie Wang confirms for us that they’re “packed with powerful nutrients and antioxidants that can be harnessed to help nourish and protect the skin.” Within skincare, strawberry and cherry––utilized in serums, peels, and cleansers––are known for their brightening and smoother capabilities to aid in nourished, refreshed skin while rich avocado can lead itself to hydration, especially for those with dry skin.
Eminence Organic Skin Care Strawberry Rhubarb Hyaluronic Serum
403 reviews
$55.00
For dry or dehydrated skin types, this strawberry and rhubarb-powered hyaluronic serum is helpful to nourish, repair, and brighten skin.
Furtuna Skin Due Alberi Biphase Moisturizing Oil
$225.00
This botanically-infused olive oil serum is perfect to plump, protect, and replenish skin’s moisture barrier.
Briogeo Superfoods™ Apple, Matcha and Kale Replenishing Shampoo and Conditioner
8 reviews
$52.00
Boost shine and hair health with green-juice-inspired, sulfate-free shampoo and conditioner.
Naturopathica Sweet Cherry Brightening Enzyme Peel
55 reviews
$66.00
Ideal for oily and acne-prone skin types, this cherry-powered enzyme peel removes dead skin cells for rejuvenated skin.
Pai Skincare Love and Haight Avocado and Jojoba Hydrating Moisturizer
$58.00
This rich moisturizer is ideal for dry skin types.
4. Overnight Masks
This past year has seen a renewed love around masking––not just within skincare but for hair, too––and it’s become a nonstop conversation amongst beauty lovers on social media. Looking towards 2025, we can bet that skincare trends will continue to include masks and take it one step further with an overnight approach. What makes an overnight mask so good? According to Dr. Connie Wang, they’re especially helpful to “increase the absorption and penetration of skincare ingredients.” Before you go all in on this trend, it’s essential to ensure that you’re using them on a correct cadence and double checking that it makes sense for your skin type. “Hydrating masks can be used daily, especially in the dry winter months. Exfoliating or anti-aging masks should be limited to 1-2 times weekly, depending on your skin sensitivity and tolerance,” says Dr. Wang. Plus, she adds that “Masks containing active ingredients can be irritating for those with sensitive skin, especially when left on for a prolonged period of time, [and] those with acne-prone skin should look for non-comedogenic ingredients to avoid worsening breakouts.” Proceed ahead by carefully identifying a target concern and adhering to a tailored approach that’s fit for your skin type for the best results.
PCA Skin Hyaluronic Acid Overnight Mask
36 reviews
$79.00
This hyaluronic acid-powered mask deeply hydrates and rejuvenates skin while you sleep.
Sisley Paris Velvet Sleeping Mask With Saffron Flowers
$165.00
With powerful-plant-based ingredients, this sleeping mask aids in skin’s natural rejuvenation cycle overnight.
RMS Beauty Lipnights Overnight Lip Mask
$28.00
For an overnight hydration boost and plump, this overnight lip mask is one to try that’s even suitable for sensitive skin.
R+Co Bleu Sleep Masque Night Repair Serum
$120.00
Powered by green caviar, wake up with nourished hair after a night’s sleep.
5. Dermatologists Office at Home
To preface, we’re believers that everyone should consult a professional for safe, informative treatments––yet, we know how much we all want to achieve similar results on a consistent basis at home, too. For 2025, expect to see more products that allow you to access the benefits of the dermatologist's office at home: think microneedling serums, infrared masks, cryo wands, safe pore extractors, and more. If you’re someone who battles stubborn clogged pores, DERMAFLASH’s DERMAPORE+ may be an ideal tool for you that utilizes ultrasonic and ionic technology, while those who are looking to make an investment towards anti-aging may be interested in trying out LYMA’s Laser Starter Kit. Before instantly pressing “add to cart” after watching a tutorial online, be sure to consult a trust professional first. “Always speak with your dermatologist before starting a new treatment to determine whether it's right for you. They can provide guidance on the proper way to perform the treatment, frequency in which it should be done, and more importantly what to avoid, says dermatologist Dr. Connie Wang.
SkinCeuticals P-TIOX Anti-Wrinkle Peptide Serum
32 reviews
$148.00
This peptide-powered serum is clinically proven to help reduce signs of aging, inspired by the effects of neurotoxin injections.
DERMAFLASH DERMAPORE+ Pore Extractor and Serum Infuser
Utilizing Ultrasonic and Ionic Technology, this 2-in-1 device gently extracts stubborn clogged pores and deeply infuses skincare products at home.
iS Clinical Active Peel Treatment System
15 reviews
$92.00
This powerful yet gentle peel treatment is designed to be used every other day to achieve rejuvenated skin.
Beauty ORA Microneedle Face Full Body Roller Kit
40 reviews
$90.00
LYMA Laser Starter Kit Bundle
$2695.00
Reduce wrinkles with this powerful, safe-to-use at-home laser kit, bundled with all of the pieces that you need to get started.
6. Focal Point: The Eyes
Arguably one of the most important points of the face, eyes are the focal point of skincare trends in 2025. Not only do we want to keep them looking hydrated, awake, and refreshed, but they’re a sensitive area that needs special attention for preservation. For example, hydration seekers may be drawn towards under-eye patches and creams––per Dr. Wang’s recommendation, ingredients like “hyaluronic acid, glycerin, ceramides, and squalene” should be on your shopping list. Plus, if you’re attempting to tackle anti-aging, she says that “Protection from the sun with a daily spf is the first step when it comes to anti-aging for the eyes. Additional ingredients like retinol and peptides can help stimulate collagen and thicken the skin in that area to minimize fine lines and texture.” Case in point, whether it be through eye masks, serums, or targeted tools, keep your eyes here for the latest trends and coveted products in 2025.
Neocutis LUMIÈRE FIRM Illuminating & Tightening Eye Cream
132 reviews
$114.00
By boosting collagen production, this cream is ideal to target signs of aging around the eyes.
Kate Somerville Retinol Firming Eye Cream
21 reviews
$99.00
Powered by retinol, this cream is gentle yet powerful in reducing wrinkles and providing a boost of hydration.
SkinCeuticals A.G.E Advanced Eye Cream
67 reviews
$116.00
Powered by a slew of actives, this cream targets dark circle, wrinkles, and puffiness.
ELEMIS Pro-Collagen Eye Revive Mask
This overnight mask revitalizes eyes for a brighter, smoother appearance the next day.
Peter Thomas Roth Water Drench Hyaluronic Cloud Hydra-Gel Eye Patches
140 reviews
$55.00
Infused with hyaluronic acid and caffeine, these gel eye patches with leave eyes hydrated and less puffy for a refreshed appearance.
7. Action-Packed Products
Lastly, if we want one thing in our beauty regimen, it’s that we need our products to actually work to make full use of our investment. Brands are developing products that achieve both health-driven and aesthetic benefits to ensure that their products are a standout that you’ll reach for time and time again. This may range from moisturizers with barrier production, serum foundations + concealers to lip glosses packed nourishing ingredients and more. When looking for skincare-infused beauty products, Dr. Wang recommends leaning into “hydrating ingredients like hyaluronic acid, antioxidants like vitamin C and vitamin E, and protective ingredients like zinc oxide or titanium dioxide.” This may take the shape of hyaluronic pressed powder or daily tinted SPF. Plus, you won’t want to pass by mascara that’s packed with biotin and peptides for longer, stronger lashes. Make your make-up work for you, not against you in 2025.
Colorescience Sunforgettable Total Protection Face Shield Flex SPF 50
79 reviews
$54.00
The hydrating and antioxidant-rich formula provides buildable coverage as well as SPF protection.
U Beauty The Plasma Lip Compound
5 reviews
$68.00
Use this balm for anti-aging benefits, a gentle plump, and color tint.
Jane Iredale HydroPure Tinted Serum
5 reviews
$58.00
Plump, hydrated and smooth lines with this lightweight tinted serum.
Tarte BB Blur Tinted Moisturiser Broad Spectrum SPF 30 Sunscreen
$42.00
This vegan, tinted moisturizer provides SPF for a safe, no-makeup makeup look.
By Terry Hyaluronic Pressed Hydra-Powder 8HA
$54.00
This pressed powder includes eight types of hyaluronic acid for a hydrated finish.
RevitaLash Double-Ended Volume Set
43 reviews
$35.00
Powered by biotin and peptides, use this double-ended mascara to nourish and add pigment to your lashes.
EltaMD UV Daily Broad-Spectrum SPF 40
With SPF protection, this tinted moisturizer is lightweight and safe for all skin types.
Kendall Becker is a seasoned fashion + beauty editor, trend forecaster, and stylist, currently serving as the Fashion + Beauty Director at Trendalytics. She previously held the position of Assistant Fashion Director for Women’s RTW at Bloomingdale’s in New York City. Her forecasting expertise is sought after by trend forecasting firms, brands, and retailers from mass to luxury markets. Kendall's editorial contributions span renowned publications such as Vogue, The Cut, Refinery29, InStyle, and The Zoe Report, and she’s been tapped as an expert for commentary by high-caliber publications and national television networks including WWD, Vogue Business, ABC, CBS, QVC and more. She’s the host and founder of CURATED, a podcast and Substack that offers a holistic lens on trends within fashion, beauty, wellness + travel, and shares the stories of creative entrepreneurs across the globe.
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