Discover hair's ultimate strength. Oribe's Hair Alchemy Fortifying Treatment elixir strengthens and transforms weak, fragile, and breakage-prone hair into strong, nourished locks. This fast-absorbing, sheer serum features chia seed, bamboo, plant-based protein & a hyaluronic acid complex, that strengthen from within while forming a protective veil around each hair fiber to prevent breakage, encourage length & protect strands up to 450 degrees.

Hair is 2.9x more elastic*
Hair is 133% stronger*

*Based on a clinical test of Hair Alchemy Shampoo, Conditioner and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses

After just one use 81% felt their hair was more fortified**
After just one week 87% felt their hair was more resilient**
After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage**

**Based on a consumer panel survey of 106 women.

Key Ingredients:

Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure, as well as prevent breakage caused by brushing, styling and external aggressors.
Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity.
Cotton Seed Extract strengthens and promotes elasticity to prevent breakage while adding softness to each strand.

Key Benefits:

Strengthens and reinforces fragile hair
Reduces hair fall caused by breakage
Hydrates strands to increase elasticity

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