[MUSIC PLAYING: upbeat melody]

(DESCRIPTION)

A young African American woman with curly hair wearing a black t-shirt poses in front of the camera with the ghd logo overlayed. A black screen with white text appears, saying “Did you know healthy curls bounce back?” Closeup of a white ghd platinum+ flat iron gliding through the model’s hair with white text overlayed saying “Style safely with ghd.” We see two petri dishes side by side both filled with water. The header says “Curl Bounce Back Test” and the subheader says “straightened hair placed in water.” A tweezer appears in both frames placing a single strand of straightened hair into the water. The left petri dish is labeled “Competitor styler at 446°F – shows irreversible damage” and the right petri dish is labeled “ghd stylers at 365°F – hair returns to natural shape” As time progresses, we see the hair strand on the right curl back into a spiral, while the hair strand on the left stays straight with a slight bend. We see the same model again, this time with flat iron curls in her hair, with the text “protect your natural texture” overlayed. In a new frame the model has gone back to her naturally curly hair with the text “ensure you bounce back” overlayed. A black screen with white text appears, saying “Your Hair. Your Style. Your Choice.” Black ending title card with the ghd logo centered and a hashtag at the bottom #theghdscience.